App Store Optimization

If you thought that the App Store Optimization process was simple, you were utterly wrong. Although the developer can idealize some steps, it’s impossible to handle everything.

You need to analyze the numbers, study the concurrence, create new strategies, work with reviews… there are many phases.

Apps Arabi is the reference in the market of App Store Optimization and works according to the client and their necessities.

App’s Name

Your title is the most important part of your content. Our algorithm monitors the keywords you already use but also suggest new ones, enabling you to always update your title and rank your app in higher positions on the search results.

App Description

Make your description unbeatable. Our team of experts investigate and test the best keywords, creating optimized description and gain more visibility and downloads in app stores, thus reaching more and more users.

Icon

Improve the acceptance of your icon. Your icon is the gateway to your app – it should be an original and descriptive graphical element that stands out among so many other icons.

Keywords

Our algorithm suggests new keywords that are selected based on their search potential in the app stores. It is the fastest and most powerful way to discover new keywords without any effort.

Screenshots

Presenting at least 5 screenshots of your app is a very effective way to convince a user to download it. Users tend to look at screenshots even before reading the app description.

Category

The position of your app on the rankings of the app stores is essential if you want to be found by your target user. That’s why it’s important to include your app in the right category, based on its purpose.

App Competitors

By tracking the competitors, you can identify the keywords that are being used by other apps as well as other features that may need some improvement.

The benefits of App Store Optimization

Doubtless, the final result of an app that does App Store Optimization is being able to monetize your app. From the moment that you start to make money with this business, it’s the signal that the things are really working.
But, before that, you’re going to pass through other benefits that will make you believe that your service is outstanding and all of this is worth it. When you start to see that the visibility of your page in app stores is growing, you’ll begin to think that your conversion rate is increasing too.
The number of downloads will be an indication that people are looking for your app, they’re following the optimization path of your app because they’re searching for the keyword and finding the app through the keyword we optimized for.
It’s almost impossible to control the competition because there are a lot of apps with the same intent. But, with App Store Optimization tools, it’s possible to observe the movements and strategies of other apps.
From that, you can get some decisions about your strategies to improve and control the effects of your app in app stores. With the passage of time, you’ll know what should be changed and what’s bringing results.
The rule is simple: to collect all the benefits that ASO affords, you always need to analyze your results and draw plans to improve your outcomes and put it into action. Thus, with excellent service discovery becomes easy.