The benefits of App Store Optimization
Doubtless, the final result of an app that does App Store Optimization is being able to monetize your app. From the moment that you start to make money with this business, it’s the signal that the things are really working.
But, before that, you’re going to pass through other benefits that will make you believe that your service is outstanding and all of this is worth it. When you start to see that the visibility of your page in app stores is growing, you’ll begin to think that your conversion rate is increasing too.
The number of downloads will be an indication that people are looking for your app, they’re following the optimization path of your app because they’re searching for the keyword and finding the app through the keyword we optimized for.
It’s almost impossible to control the competition because there are a lot of apps with the same intent. But, with App Store Optimization tools, it’s possible to observe the movements and strategies of other apps.
From that, you can get some decisions about your strategies to improve and control the effects of your app in app stores. With the passage of time, you’ll know what should be changed and what’s bringing results.
The rule is simple: to collect all the benefits that ASO affords, you always need to analyze your results and draw plans to improve your outcomes and put it into action. Thus, with excellent service discovery becomes easy.